Is Your Website an Internet “Billboard” - Static Content? Minimal Interaction? Run the Test!




The deluge of information in modern times by the media and other information sources has led to daily “bombing” of the average human brain with such a large volume of information which could overload even a powerful computer, according to a new U.S. scientific research.


The study, conducted by researchers at the University of California-San Diego, under Roger Bon, according to the British “Times of London” and “Telegraph”, believes that people are every day inundated with the equivalent amount of 34 Gb (gigabytes) of information, a sufficient quantity to overload a laptop within a week. This study has been conducted a few years ago so we are sure this number is much bigger in 2018-2019.


Through mobile phones, the Internet, electronic mail, television, radio, newspapers, books, social media etc. people receive every day about 105,000 words or 23 words per second in half a day (12 hours) (during awake hours).


How can YOUR online information stand out? How can you be actually seen and not be just another flashing billboard? The ever-changing tech world and the rapidness of our devices are requiring websites, of all industries, to provide secure, updated information and FAST.


How Do I Know if My Website is Good?


There are many ways to evaluate a website. Google Analytics, user-experience feedback tests, or even a focus group. However, we thought an online test for key security, mobile accessibility and load time would be a good start for defining your website health.


Here is one of our favorite tools to do the job. Hubspot Website Grader: https://website.grader.com/


Goal: Deliver Quality Content


Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your visitors. The success of your website is determined primarily by its content. The biggest challenge DMOs face today is to keep their website updated and with relevant content.


Infinite listings of restaurants, hotels and things to do with little to no information, websites and phone numbers that don't work won't cut it anymore. The reason: millennials. The most talked-about-generation is shaping how destinations provide information online.


It’s time to throw traditional design and “templates” out the window. It’s time for innovation and a design that gets the job done faster and will grow with your business.


The Town of Braselton, Georgia is using automation to deliver everything available from hotels, to restaurants, to attractions. By integrating Facebook Business Pages, Jennifer Scott, who manages the destination does not need to update phone numbers, or check if their local businesses still have a relevant website.



New Smyrna Beach, Florida, with over 300+ restaurants in their five-community area, chose to do the same. Each restaurant also displays real-time Facebook posts with the latest specials for the day, pictures of the menu, comments from visitors. This page is powered by the ImGoing Destination Content Manager SaaS, which delivers relevant content daily.




Why this is so appealing to millennials: fast, real-time information. But why more and more DMOs are turning to automation? The answer is simple: Save time and reallocate resources where it matters.


More information about the ImGoing Destination Content Manager SaaS - Places: https://www.imgoingtravel.com/places

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