The scenario is known by many Destination Marketing Organizations (DMOs): limited staff, many responsibilities. Add a large community area to cover in the mix and keeping up with information from your local businesses becomes an every-day challenge.
There is light at the end of the tunnel.
Punta Gorda/Englewood VCB marketing team have always been early adopters of the "what's next" in the world digital marketing, always looking to stay ahead of the curve. If you are not familiar with this area, it is easily reached by I-75 along Florida’s south-central Gulf Coast, featuring streets lined with huge royal palms, old Florida-era tin-roofed homes with wide verandas, brick lanes, and street lamps and benches that leave an almost tangible old-Florida atmosphere.
But none of these elements can sustain a destination if potential visitors cannot find relevant information prior to their visit.
This is where this VCB entered a new era in content management.
According to Marketing Manager, Chip Futch,
"Keeping up an event calendar had become essentially a full-time position within our organization which was not cost effective for a small bureau with limited personnel resources. Regardless of the number of webinars, in-person training sessions, calls, etc. that a DMO makes, having partners keep their events up-to-date in a partner extranet is nearly an impossible task, even with an extremely modern, easy-to-use partner extranet [this VCB is a SimpleView client]."
By utilizing automation, this VCB is automating content management, reducing staff time and providing visitors with a year-round calendar filled with daily events - from local music performances to art classes to its marquee festivals.
"The ImGoing Destination Content Manager SaaS offers us multiple solutions to problems most DMOs face. Instead of several different single-solution providers at a much higher cost, we’re able to integrate just one provider. The other key is that ImGoing is constantly evolving their product to meet the needs of DMOs. It is a simple, elegant way to present local events (sourced from several event platforms) and the system does the heavy lifting."
Currently working on the integration of their new Trip Planner using the same SaaS, Punta Gorda/Englewood VCB will make several itineraries available to visitors in different pages of the website, using Facebook Business Pages for each stop. Visitors now have information in real-time.
You can check the Punta Gorda/Englewood VCB events calendar here:
More information about the ImGoing Destination Content Manager SaaS: https://www.imgoingtravel.com/