How This VCB is Keeping Their Events Up-to-Date With Limited Resources
The scenario is known by many Destination Marketing Organizations (DMOs): limited staff, many responsibilities. Add a large community area to cover in the mix and keeping up with information from your local businesses becomes an every-day challenge.
"Keeping up an event calendar had become essentially a full-time position within our organization which was not cost effective for a small bureau with limited personnel resources.
Regardless of the number of webinars, in-person training sessions, calls, etc. that a DMO makes, having partners keep their events up-to-date in a partner extranet is nearly an impossible task, even with an extremely modern, easy-to-use partner extranet [this VCB is a SimpleView CMS user]." - Chip Futch, Marketing Manager at Punta Gorda/Englewood VCB.
There is light at the end of the tunnel.
Punta Gorda/Englewood Automated Events Calendar
Events calendars are one of the top five most visited pages for any DMO, if not the #1 most visited.
ImGoing Destination Content Manager SaaS gives DMOs access and the ability to publish hundreds of restaurants, hotels, shopping, attractions and signature events in their geolocation.
Promote your destination year-round because cool things are happening in your destination, well…year-round!